Blog

Online marketing is now an essential part of any communication strategy. There are countless tools and tactics to help your brand stand out on the web: SEO, Google Ads, Landing Pages, Email Marketing, and more. But there’s one area that truly gives us the keys to success online — **Web Analytics**. Web analytics is a ... Read more

If you’ve started working on your new business’s brand strategy, you must keep in mind that the name—or *naming*—you choose will strongly define your brand’s personality. Nowadays, we perceive brands as if they were people, and names help us identify and distinguish them from others. Moreover, simply thinking or saying a brand’s name triggers a ... Read more

According to the RAE, a logo is the graphic symbol of a company, commemoration, brand, or product. But to simplify the definition, we can say it is the most representative visual element of an organization — an essential piece within any marketing strategy. Its purpose is to be memorable, but what’s the secret behind a ... Read more

If there’s something we love about the Internet era, it’s the many conveniences it offers — among them, the ability to shop from home. Buying goods and services through websites designed for that purpose — in other words, through an e-commerce or online store — has become something we practically do every day. For entrepreneurs … Read more

The best results come from attention to detail — and the best conversions from our online campaigns come from Landing Pages. A landing page is a web page specifically designed for a campaign with a single goal: to convert visitors into leads or sales. When we run an online campaign, such as on Social Media ... Read more

The rapid advancement of the internet era is a reality. The internet has gone from being just another communication channel to offering a world of possibilities in terms of advertising and marketing strategies, changing the way good advertising is done—for both senders and receivers. What is Digital Marketing? We understand Digital Marketing or Online Marketing ... Read more

The Importance of Good Product Photography for Online Sales After years of experience from the communication professionals at Agencia Adhoc designing and developing websites and e-commerce platforms, we can confidently say that photography is one of the most crucial elements when it comes to achieving conversions on a website. Although less so than before, the ... Read more

Merchandising — Are We Using the Word Correctly? At Agencia Adhoc, as in every communication agency, questions often arise in our day-to-day work regarding vocabulary and advertising jargon. The use of terms related to the world of advertising has become increasingly common, and their widespread use has gradually distorted their original meanings. Merchandising is a ... Read more

Which Typeface Is Your Type? Graphic design is a discipline that goes far beyond creating logos and posters. It’s undoubtedly an art that encompasses countless elements and details — from the conceptualization of an idea, color palette studies, positioning, spacing, and composition… to typography. What is typography? In 1936, typographer Stanley Morrison defined typography as ... Read more

Why are Social Media an ally for your business? Social media is part of our everyday lives on a personal level. Thanks to it, we stay informed about everything happening in the world and instantly access information about the topics that interest us. It’s now a reality that companies use social media to offer both ... Read more