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If there’s something we love about the Internet era, it’s the many conveniences it offers — among them, the ability to shop from home. Buying goods and services through websites designed for that purpose — in other words, through an e-commerce or online store — has become something we practically do every day. For entrepreneurs … Read more

The best results come from attention to detail — and the best conversions from our online campaigns come from Landing Pages. A landing page is a web page specifically designed for a campaign with a single goal: to convert visitors into leads or sales. When we run an online campaign, such as on Social Media ... Read more

The rapid advancement of the internet era is a reality. The internet has gone from being just another communication channel to offering a world of possibilities in terms of advertising and marketing strategies, changing the way good advertising is done—for both senders and receivers. What is Digital Marketing? We understand Digital Marketing or Online Marketing ... Read more

The Importance of Good Product Photography for Online Sales After years of experience from the communication professionals at Agencia Adhoc designing and developing websites and e-commerce platforms, we can confidently say that photography is one of the most crucial elements when it comes to achieving conversions on a website. Although less so than before, the ... Read more

Merchandising — Are We Using the Word Correctly? At Agencia Adhoc, as in every communication agency, questions often arise in our day-to-day work regarding vocabulary and advertising jargon. The use of terms related to the world of advertising has become increasingly common, and their widespread use has gradually distorted their original meanings. Merchandising is a ... Read more

Which Typeface Is Your Type? Graphic design is a discipline that goes far beyond creating logos and posters. It’s undoubtedly an art that encompasses countless elements and details — from the conceptualization of an idea, color palette studies, positioning, spacing, and composition… to typography. What is typography? In 1936, typographer Stanley Morrison defined typography as ... Read more

Why are Social Media an ally for your business? Social media is part of our everyday lives on a personal level. Thanks to it, we stay informed about everything happening in the world and instantly access information about the topics that interest us. It’s now a reality that companies use social media to offer both ... Read more

In an increasingly virtual world — where screens and digital content are part of our daily lives, where we search for the information we need and share our experiences and concerns — video is the element that creates the strongest connection with the viewer. Having the right tools to communicate in the digital world is … Read more

Web usability encompasses all the basic techniques and strategies used to structure a website with the goal of making the user experience as comfortable and intuitive as possible. It should be thought of as the foundation for a website’s success. We can create visually attractive and appealing websites, but if users are unable to navigate ... Read more

We all know that a solid SEO positioning strategy is essential for your website to achieve good visibility in search engine results. In a previous post, we highlighted that creating content tells Google your website is active — meaning its content is up to date. (read full post) The communication professionals at Agencia Adhoc want ... Read more